On 20 Dec 2003 02:49:11 GMT, Steven J Sobol
wrote:

Larry W4CSC wrote:
How can ANYONE'S IQ increase listening to 40 minutes of REPEATING
commercials an hour?

But Larry, that's the whole point. Repetition is the key to getting people
to remember the commercial!

There are other ways... Apple did that memorable TV commercial during
the Superbowl one year and it still gets replays just because it was
so interesting.

Stan Freberg did a few radio commercials for Chung King which also
attained notoriety.

It's not a Clear Channel thing. Commercials are just as annoying on everyone
else's broadcast channels too. And while there are a few truly innovative,
entertaining or thought-provoking ad campaigns, most of them just... suck.

This is one reason why I like sponsorship advertising. You don't have
to claim a thing. You just tell the public what you do for a living.

Has anyone done studies to show where each type is most effective?


Jake Brodsky

"Never mind the Turing Test, what about the Turing Graduates?"