In article , David Eduardo wrote:

The constant repetition does work. What does not work is not saying
the name or calls often.

It's funny. Some people get teed off because the station
"overannounces" the call sign or name. Yet...some of these people
also get annoyed when you DON'T hear a call sign or name until the top
of the hour.

That is the case with a lot of college stations where deejays just
slap on record after record (or CD after CD) on the air, mumble a
couple of words every half hour but that's about it....then back to
another 30-in-a-row.

--
Sven Weil
New York City, U.S.A.