On 23 Dec 2003 22:43:28 GMT, "Cooperstown.Net"
wrote:

I'd argue though that as MTV shortens the attention span of young people, it
creates acceptance of audiovisual clutter rather than resistance to it. And
inevitably a bit of impatience with audio alone.

I think we may be saying the same thing. I believe MTV's (and now
everyone else's) technique of fast-paced editing has reduced their
tolerance for long (in time) shots over a few seconds. I don't believe
they have greater tolerance for clutter.

By and large, radio advertising is boring stuff. it's usually some
screaming jock or business owner hawking something that has no
relevance to the audience. Agencies are so devoted to TV that radio is
a second thought. I can't remember the last radio spot I heard. I can
remember spots made years ago by people like Stan Freberg who believed
in theatre of the mind.

Rich