Hard to imagine they'd want to ditch the WLIB calls as they take on liberal
talk. I noticed you mentioned WINS in the same post. Heavily branded Top 40
calls, and scandal-tarnished as well. Became quite a successful news brand
nonetheless.

(You mentioned WABC as well. Highly branded calls but in that case
obviously untouchable. I was amazed a few years back when they briefly
experimented with "770" as their "channel brand.")

Jerome

"Rich Wood" wrote in message
I'm afraid the BBC is stuck in the last century. Rush Limbaugh has
been using that slogan almost since day one well over a decade ago.
It's a little like saying WINS is in a sad state because they've used
"Give us 22 minutes and we'll give you the world." Sometimes a slogan
stands up to the test of time. Advertising agencies have orgasmic
incedents when they discover one of their slogans enters popular
culture.
...
New York will be very difficult because their outlet is solidly
branded as a Black station, both Black talk and Dominican music. The
WLIB heritage (sadly) will have to be destroyed before a new one can
be created. That'll require a call letter change and very expensive
promotion. Their competition will be WABC. WABC does a lot of transit
promotion and television during important rating surveys. WABC and
KFI, Los Angeles compete for the title of the most listened-to Talk
station in the nation.