On 20 Apr 2004 15:14:07 GMT, "George Carden"
wrote:

What are the limits/penalities, for a radio station that records and
re-airs a radio network newscast hours...in some instances even *days*
later? I actually know of a station that does this, much to the
chagrine of anyone who respects professional broadcasting practices,
responsibility and journalism.

Beyond the awesome stupidity of doing such a thing they run the risk
of running an out of date commercial (if they rerun the spots) and
causing the advertiser much grief. The advertiser causes the agency
grief. The agency caused the network grief and the network causes the
station grief. This is all beyond the fact that the news is out of
date. Any time you rerun a newscast you run the risk of passing on
dangerous misinformation in addition to the dangerous misinformation
that might have been in the newscast itself because sources weren't
properly checked.

Very few network advertisers run dated spots because stations are
allowed to run their weekly quota of spots ROS (Run of Schedule). The
places where dated spots would be run are newscasts where the embedded
spot must be run as it's fed. That's why rerunning a newscast can be
dangerous for a station.

Those who do it simply don't care.

Rich