"Mark Jeffries" wrote in message
...

Just think--all you needed in the old days was a tymp roll, Bill Drake
saying "And now, ladies and gentlemen, the Real Don Steele--on Boss
Radio!" and the Johnny Mann Singers singing "93 KHJ--Los Angeles!"
And all of that at the top of the hour. Guess times have changed.


The big change came with the digital dial. You can not be "93" anymore, you
must be 930. In some formats, especially in youth and younger adults, up to
80% of Arbitron diary mentions are by digital dial position. The next group
is by name, and the lowest by calls.