On 8 Sep 2004 03:39:28 GMT, Truth wrote:

This is the problem with those in radio management, they never just ask themselves
what THEY would listen to. All you had to do is ask the DJs what they thought, as
they are the ones that listen to the station longer than anyone. If they get sick
of a song or spot, it means time to drop it!

When it comes to music, that's not true at all.

Unless you have the longest TSL the world has ever seen, the DJ's will
naturally get tired of hearing a song LONG before the listeners do.

If you've ever done any kind of research, you'll know that when 'burn'
starts to affect favorablity is when the audience is tired of it; not
until. That takes a LOT longer for listeners than it does for air
performers (who hear the songs a LOT more often). THAT'S when you
either cut back the appearence of a song or drop it. Until then, it's
NOT a neagative to the listeners.

You are not programming to the air performers so, to be blunt, if
they're tired of a song, it really does not matter what they think or
reflect how the listeners feel.