In article ,
Rich Wood wrote:
The "push" model is essentially the same as the mass marketing model.

....which has been effectively dead for most of the past decade if not
longer, according to what I see in the business (not radio trade)
press. For that matter, "mass marketing" radio went the way of the
dodo at least as long ago. Have you ever heard a commercial station
with both Tim McGraw and Eminem in its playlist? Yet I remember, as
recently as the early 1980s, hearing Kenny Rogers and The Clash on the
same station. Even "We Play Everything" WRZA has settled down into
its "males 25-54" niche; I venture to say (based on my admittedly
limited listening experience) that their "everything" does not include
either Celine Dion or Buddy Guy.

Talk to some of your advertising clients.... Even what were once
considered to be the ultimate in mass-merchandised products (soap,
hamburgers, Coke, tires) are now marketed just as narrowly as radio
formats. (This should come as no surprise to anyone, as the narrowing
of radio formats was driven by the economics of advertising.) Of
course, narrower radio formats don't help advertisers who are seeking
an audience that doesn't use commercial radio at all (e.g., educated
adults 18-30, like most of my co-workers).

Given the rate of cultural fragmentation currently observed in this
country, the days of any sort of sustained mass audiences are long
over and unlikely ever to return.

-GAWollman

--
Garrett A. Wollman | As the Constitution endures, persons in every
| generation can invoke its principles in their own
Opinions not those of| search for greater freedom.
MIT, LCS, CRS, or NSA| - A. Kennedy, Lawrence v. Texas, 539 U.S. ___ (2003)