In article ,
David Eduardo wrote:

Radio does not target teens in most markets since there is little ad money
against them.

Today's teens are not going to magically "grow into" radio listeners
when they hit 21. I work with a lot of twenty-somethings, and when I
ask them about what their radio listening preferences are, the answer
I invariably get (and have gotten for at least the past five years) is
"none". They have no use for it.[1] Not having formed the radio
habit, they are unlikely to suddenly start listenting when they leave
school.

-GAWollman

[1] Just look around at college stations whose affiliated schools do
not have broadcast, communications, or journalism programs. Many of
them have great difficulty getting actual students (whose activity
fees often pay for the station) to take any interest at all in radio
as anything other than "a bigger music collection than I have at
home". All too often, the program schedule is dominated by alumni,
unaffiliated community members, and others from the previous
generation.

--
Garrett A. Wollman | As the Constitution endures, persons in every
| generation can invoke its principles in their own
Opinions not those of| search for greater freedom.
MIT, LCS, CRS, or NSA| - A. Kennedy, Lawrence v. Texas, 539 U.S. ___ (2003)