"tommyknocker" wrote in message
...
David Eduardo wrote:


"Frank Dresser" wrote in message
...

He didn't do much broadcasting in Spanish.

He felt that US rock was so popular in Latin America (a fact) that a
real US
station in English with American formatics could be a huge winner. If it
had
been satellite delivered to local FMs, he would have been right.

Actually, the USA is trying pretty much the same thing with Radio Sawa.
But Sawa is in Arabic (the native tongue of the target listeners) and is
broadcast on local FM, even though the source is VOA in DC, sent to the
transmitters by satellite. Glenn Hauser's DXLD has carried articles on
Radio Sawa. Supposedly it's #1 among young adults in Jordan, although
how they determine this is a mystery to me.

the audience research is done by Edison Research in New Jersey. They did
music testing in a bunch of freer Arab nations, such as Egypt, to determine
the music to play. And they have done follow up audience surveys using
normal random probability sample polling. The music is both in English and
Arabic.

The station concept came from Norm Pattiz of the VOA, and was consulted by
noted US programmer Andy Bloom. Sawa is also on MW stations, I believe, to
get into some of the less accessible nations as well as on SW.