"Telamon" wrote in message
...
In article ,
"David Eduardo" wrote:
Even in supposed hotbeds of SW listening, the use of SW is much
exaggerated. When I was working in South America in the 60's, I
inspected the radio ratings questionnaires for tens of thousands of
people. I never, ever saw a SW station reported in any city with
local radio.
There are a lot of short wave radios out there and nobody is using them?
Nope. From a statistical point of view, 0.01 percent of the population is
"no one."
I think there are many people using them for information and news but
not so much for entertainment. The entertainment factor may be making
the difference in which SW does not show up in the surveys.
"Many" to me would be lots of people. 5% or 10% of the population in mass
media would probably be a bottom limit for "many."
A few hundred people in a city of a million or so would not.
Surveys show any listening. Back when I saw ones for some South American
cities, they were what is known as coincidental. In other words, they
recorded what the person was listening to at that very moment, not what they
remembered. And they still did not pick up any SW listening.
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