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Old September 11th 03, 01:10 AM
David Eduardo
 
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"Telamon" wrote in message
...
In article ,
"Don Forsling" wrote:

I have been surveyed by radio stations and every time all the questions
were entertainment related with no mention of news, weather, talk, and
commentary.


Radio stations do their own proprietary research. Most phone research has to
do with music and morning shows.

Ratings are not opinion-based. They are done by Arbitorn in the US, BBM in
Canada, etc. they consist of finding out what station a person listend to at
what time.

(In audience research work, the term "lots" as in "lots" of shortwave

radios
are sold or "lots" of people get their news, etc., doesn't cut it
statistically). Shortwave is a technology the time for which has come

and
gone in terms of being of any serious utility. And it "disappears" just

a
little bit more day by day. And _that_ is not surprising.


A lot of money has been spent on SW radios over the years. People must
be doing something with them.


Certainly not listening in any appreciable or measurable number.

Oh, define "lot" and compare to the value of the 700 million radios in the
USA.