RadioBanter - View Single Post - Grundig Satellit 900 -=V=- Eton E1 XM Radio

January 16th 04, 11:45 PM

(RHF) wrote in message . com...
What's in a Name ? ? ? -&- And Will That Name Sell Itself ? ? ?

Grundig Satellit 900 -=V=- Eton E1 XM Radio

In other words, you would be willing to pay more for the radio if it
had the Grundig name on it, even though you know that "Grundig" had
nothing to do with the radio. How about the great number of people
that won't buy a "Grundig" radio because Grundig didn't make it.

Time will tell. With Eton's great marketing, the Eton E1 XM will sell
like hotcakes, and should be available everywhere Grundig radios are
now sold -- like Universal Radio, Radio Shack, The Good Guys, Circuit
City, etc. etc. I am sure the set will be a hugh sucess and just the
BEGINNING of a whole new line of shortwave receivers from Eton.

With Grundig's well known financial problems, it might be better for
Eton to distance themselves from the name. Now they will have the
whole world to market to instead of just the US. Using the Grundig
name could have prevented most of the world from purchasing the radio.

SMART decision on the part of Eton.