TK,

The Decline is 'actually' a "Transfer-of-Services" via new Technologies.
Better more efficent direct distribution at a lower cost via:

* The Internet / WWW - 24/7 Anytime Programming on Demand.
{Multi-Media Platforms to market the message.}

* Direct Satellite Radio and TV Programming
{TV being the preferred Media for Getting the Message Across
in both Live Pictures, Still Images, Actual Sounds and Words.}

* Offering FREE "Program Content" for 'in-country' Distribution
[Re-Broadcasting] on the AM and FM Radio Bands.
(Because most household have a 'standard' AM/FM Radio and
only many be 1-in-5 to 1-in-25 have a Shortwave Radio.
The Audience 'potential' is increased 400% to 2000% using this
method in third world countries with uniformally consistance
reception results (NO SW Signal Fading). Plus the 'demographics'
of this Expanded Audience are "Better Representation" of the
target nations general population as a whole.

TBL: As an Internataional Media (Message Delivery System)
Shortwave Broadcasting is NO Longer the 'biggest band' for the Buck.
[Today there are now 'better' Message Delivery Systems to be used.]


jm2cw ~ RHF
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= = = tommyknocker wrote in message
= = = ...
I was just thinking about this today. Has anybody noticed that shortwave
radio has really declined over the past five years or so? We've lost BBC
and Deutsche Welle transmissions to North America, we've lost several
smaller European broadcasters entirely, other stations have drastically
cut back. Are transmitting facilities really going on the blink so soon
after the end of the cold war? Or has everybody jumped on the BBC's
bandwagon and concluded that satellite and internet broadcasting has
replaced shortwave? Any thoughts?

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