View Single Post
  #38   Report Post  
Old April 5th 04, 08:53 PM
T. Early
 
Posts: n/a
Default


"Dan" wrote in message
...
In article k.net,
"gil" wrote:

I can go back a little further than 5 years when the tropical

bands were
loaded with small stations and it was challenging to hear numerous

SW
broadcasters on the 120, 90, 75 and 60 meter bands which many of

them are
gone now.
I assume the cost to maintain a station and the falling world

economy has
driven many SW broadcasters under


I don't think "the falling world economy" has anything to do with

it.
Back 5 or 10 years the world economy was roaring. No, what

happened
was the internet and satellites. It's simply easier and cheaper

to
reach greater numbers of people with a higher quality signal over

the
net than thru the air. It's actually a win-win situation.


But the broadcasters he's talking about aren't on the 'net or
satellites. They've just gone away, so it's not like one medium has
stolen from another. The Eurpoean majors--certainly that's the
case--but not the little guys AFAIK.

Today's listener doesn't want to fiddle with knobs and antennas just

to
hear the news or Top of the Pops, any more than he wants to fiddle

with
knobs and antennas to watch CNN. It's simply expected to be there

when
you turn on the TV, from anywhere on earth.


I don't think yesterday's listener wanted to do that either by and
large--which is why SW was essentially a "fringe" hobby then as well.
I think both generations have/had a very high percentage of
individuals who wanted to use the dominant, "easy" technology. It's
just a different technology today. I'd be very interested to know
how many individuals gravitated to SW -solely- because they couldn't
get the content elsewhere, opposed to being attracted to both the
content and the radio itself. IMO, to the extent SW may be suffering
today, it's because interest in radio as hardware has diminished
relative to other "techie" hardware, rather than the content
necessarily being available elsewhere.