"-=jd=-" wrote in message
...
I'm wondering that, if Air-America paid 1-mil for two months, did the
agreement mandate that station had to run "dead-air" until AA got around
to broadcasting something? I find that hard to believe. What would be more
believable is if AA paid 1-mil for "2 months worth" of air-time that was
unscheduled. However, that doesn't seem right because they are moaning the
blues that the station charged for and utilized air-time that AA didn't
see fit to use and can't recover.
The 1 million number came from an Air America press release, for whatever
that's worth. I'd like to know if it's really true. If a low cost brokered
station can actually bill 1/2 million a month, I'd think brokered stations
would sell for alot more money than they actually do.
The brokered stations here sometimes run generic oldies programming or
something, without advertising. I'm assuming the generic programming is
time they didn't sell.
I would imagine any sane agreement would specify that AA has priority to
broadcast, but that if they failed to use the air-time, the station would
be well within it's rights to use that air-time as it saw fit, provided
the station "banked" the air-time AA didn't use.
Brother Stair has agreements like that. Much of the time he buys is
unguaranteed but at an extremely low rate, and he can get bumped from those
time slots by someone else. Alex Jones took over a couple of Brother
Stair's midday hours on WWCR.
If AA paid 1-mil for the right to broadcast only within that very specific
time period, and then for whatever reason neglected to avail themselves of
what they purchased before the clock ran out, then shame on them. Chalk it
up to "lesson-learned" and tighten up whomever is negotiating their
agreements.
If Air America couldn't get their act together well enough to put on real
programming, they might have made up their own generic programming. Play
folk music or something, "Brought to you from the upcoming Air America
network!".
I wonder how nervous Air America's investor's are getting?
I think there's more to this than meets the eye as I can't see AA paying
1-mil for specific air-time that it would not use...
Sort of like getting to the center of a tootsie-roll, toosie-pop, the
world may never know the "unspun" truth...
-=jd=-
Well, nobody's mentioned it, but I'm having fond memories of the great Mel
Brooks comedy "The Producers".
Frank Dresser
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