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May 23rd 04, 11:55 PM

= = = (Mark Zenier) wrote in message
= = = ...
In article ,
GO BEARCATS wrote:

But is it usual for the BBC to be on a local FM radio station?

Ah yes, their "broadcast partners". The real reason why the they have
those useless news bulletins every half hour is so the local stations
can put in their station identification without messing with the real
programs. At least VOA will admit this.

That's also why they've cut back on shortwave broadcasting to the US,
Europe, Australia, and New Zealand.

If you go to http://www.bbcworldservice.com and enter in your city at
the schedule box at the bottom (and hit the go button), the schedule page
will give you a menu of 1) the sattellite services, 2) the local radio
stations that carry some BBC, and 3) whatever shortwave coverage they
provide.

Here (Seattle), a couple of the local public radio stations (KUOW, and
the Bellevue Community College station) use them for late night fill,
with maybe an hour in the afternoon or eveing.

Mark Zenier Washington State resident

MZ,

This is exactly what the BBC wants.

In the past 10 to 15 Years the BBC has seen the average age of
its American Audience of mostly 'old white men' go up and these
are simply SWLs left over from the 1950s, 1960s and 1970s.
NOTE: This 'generation' of Shortwave BBC Listeners is
"Dying-Off" with the passage of time.

By using local 'public' FM stations that are affiliated with
Colleges and Universities the BBC gets a Younger 'expanded'
Audience that is more Diverse and represents a "New Generation'
of Listeners that are 'exposed' to the BBC's News and Information
Products.

jm2cw ~ RHF

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