"Mike Terry" wrote in message
...

[snip]

Globally, there were 146m weekly World Service listeners in 2004, down
from
150m in 2003.

They are saying the number of listeners declined 2.7%. I'd like to know how
they come up with such numbers, and how they can have any confidence in
their accuracy and precision.

[snip]


US audience increased from 3.9m to record 4.7m

Are there 4.7 million listening to the full range of World Service
programming or just to the World Service news? Local radio stations don't
produce their own national and international news stories. The World
Service is a good choice for some stations which want to carry international
news. I hear WS news, but I rarely hear any other WS programming on locals.



One in five opinion formers in New York and Washington listen each week


I wish they would have expanded on their "opinion former" concept. I'd
think five out of five people form at least their own opinions, even in New
York and Washington. And what ever happened to the World Service companion
term, as in "opinion formers and decision makers"?


http://news.bbc.co.uk/1/hi/entertain...io/3825701.stm



Frank Dresser