"Frank Dresser" wrote in message
...
In article ,
dxAce wrote:
Hardly... if there was indeed a market, then they would not be in
the
financial
mess they appear to be in.
There seems to be a market, at least right now. Al Franken beat
Rush
Limbaugh in New York.
"For example, among listeners from 25 and 54, whom advertisers
covet, the
network estimates it drew an average listener share (roughly a
percentage of
listeners) of 3.4 on WLIB in April, from 10 a.m. and 3 p.m. on
weekdays,
according to the company's extrapolation of figures provided by
Arbitron for
the three months ended in April. (Arbitron, which does not provide
ratings
in monthly increments, said the network's methodology appeared
sound,
although such figures were too raw to translate to numbers of
listeners.) "
By contrast, according to Air America's figures, WABC-AM drew an
average
share of 3.2 during the same period in April for the same age group.
That
time period includes the three hours in which Mr. Limbaugh was
pitted head
to head against Mr. Franken. "
http://www.commondreams.org/headlines04/0531-08.htm
While I don't doubt that NYC is potentially fertile ground for Air
America, particularly for a New Yawker wannabe like Franken, I'm not
buying those numbers as proving much. Cases in point: "the network
estimates..." "according to the company's extrapolation of figures
provided by Arbitron..." methodology "sound" but "numbers were to raw
too translate to numbers of listeners.."..... "According to Air
America's figures, WABC-AM drew...."
It seems like any "extrapolations" of "raw numbers" from a bunch that
couldn't extrapolate the raw numbers they needed for a start up should
be looked at skeptically to say the least. Air America needs angels
to keep them running; my guess is that they'll "extrapolate" as
favorably as possible to get investors on board.