= = = David wrote in message
= = . ..
Isn't BBCWS listenership going up in the USA?
On Wed, 23 Jun 2004 04:19:51 GMT,
Conan Ford
wrote:
Well, of course BBC shortwave listenership is in decline.
It doesn't help that the BBC has cut a lot of their broadcasts
--I assume that helps cut down on the listeners.
If the decline is only about 3%, in the face of the internet,
I'm impressed.
David,
Yes "Listenership" is Up for th BBC-WS; but the message is the
medium and the medium is 'local' Public FM Radio and TV Cable
and TV/Radio Satellite Broadcasting.
Two key Target Market Groups:
* Young College Students via FM Radio
* Early Adapter {Affluent} Households via Cable & Satellite
~ RHF
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