DEMO VICTORY: AL FRANKEN TAKES O'REILLY RADIO IN NYC MATCH-UP
Tue Jul 20 2004 15:52:21 ET

AIR AMERICA's Al Franken shot past INFINITY's Bill O'Reilly in the
just released ARBITRON radio rates for April thru June, the DRUDGE
REPORT has learned.

The Franken victory over his latest nemesis came in the ad-friendly
25-54 demo, during the 2 to 3 pm hour, the only hour when the two
directly squared off in the nation's top market New York City.

Franken topped O'Reilly for the book, but did experience audience
erosion in May and June after AIR AMERICA's much publicized launch.

Rush Limbaugh easily took top honors in all demos, ARBITRON reports,
pulling in more total listeners age 12+ than Franken and O'Reilly --
combined!



Developing...



NYC RADIO
APRIL-JUNE 2-3 PM ET
AGES 25-54

LIMBAUGH [WABC-AM] 3.1 SHARE
FRANKEN [WLIB-AM] 2.6
O'REILLY [WOR-AM] 1.1


AGES 12+

LIMBAUGH 5.1
O'REILLY 2.3
FRANKEN 2.0

drudgereport