Dan schreef:

On Sun, 28 Nov 2004 17:41:23 +0100, Ruud Poeze
wrote:

Mike Terry schreef:

Text of editorial analysis by BBC Monitoring's Martin Peters

Heralded as the saviour of shortwave broadcasting, Digital Radio Mondiale
(DRM) was supposed to breathe new life into shortwave and AM broadcasting.



X


Instead, domestic use of DRM on longwave, mediumwave and the proposed VHF
allocation, where armchair listeners will value increased choice and audio
quality, is where this technology may more comfortably sit.

Crucially, DRM's profile is low in the consciousness of the public. Far from
appreciating what the system has to offer, most are unaware of its very
existence.

Source: BBC Monitoring research 26 Nov 04

As usual no acoount has been taken to the transition from analogue to
digital.
Since simulcasting (analogue and digital) has not been properly
developed yet, broadcasters loose all analogue listeners by switching to
digital. Since there are no DRM recivers, and in the coming years limted
numbers of DRM receivers, you have NO audience.

People just aren't interested in radio any longer. It's ancient
technology. People are busy downloading the music they want
(legally or not), and storing it on portable MP3 players, where they
play it commercial free in the order they want, and with CD quality.

How can radio compete with that?

The only radio I listen to these days is AM talk radio - mostly
sports, but also sometimes news and politics. Music on FM is
hopeless these days. Whatever format you listen to - Top 40/Pop,
"Classic Rock", Oldies, whatever - they all have a playlist of a few
dozen songs at best.

Dan

You might be right on the music-radio thing.

MP3 players could open the eyes of the broadcasters and force them to
introduce longer playlists before they loose all the audience.

BTW I feel that 40+ people are not likely to walk around with MP3
players, so there will be a second chance for music-radio to address
this group - and drop the (crap) music for a younger audience.
ruud