On Sat, 11 Dec 2004 00:05:01 +0000 (UTC), Tom Betz
wrote:
I believe the widely accepted cume for Rush is around 20 million
per week.
David, just so we can be comparing apples to apples, what's AAR's
combined cume?
Legally he can't tell you that . The only data ARB releases for
general consumption is overall share, not dayparts or hourlys.
To get that figure you'd have to subcribe to all markets (as major
networks and agencies do), know the stations and exact times the
show(s) air and feed them into a program like Marketron.
Rich
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