If you run www.degen.com.cn through babelfish.altavista.com, the
translation of the name Degen uses in Chinese is "German Vigor."

Babel is wrong.

The Chinese word for German is "deguo".

Degen can be roughly translated as:

De = Very good, good performance or quality.
Gen = Vigor

Or in English, Degen "marketing" roughly translates into something like
Quality performance and strength.
As in many translations the meaning can be lost in translation.