For One and All,

WHY - The Eton E1 AM & FM Shortwave Receiver with XM Satellite Radio
Does NOT have "DRM" Digital Radio Mondiale reception feature.

READ : DRM - Do the Right Marketing !
[ DRM - What Went Wrong in the USofA ]
Why Digital Radio Mondiale (DRM) needs a Brand Name
- Commentary by Andy Sennitt, 13 January 2005
RNW = http://tinyurl.com/4cona
http://www2.rnw.nl/rnw/en/features/m...drm050113.html
"Eton Corporation, the company that brought Grundig radios
into the US, showed the Eton 'Elite' E1 XM portable Receiver.
It combines AM, FM, Shortwave Receiver, and XM Satellite Radio
into one ultra high-performance unit, which - although portable
- is sized at 13.1 by 7.1 by 2.3 inches and weighs 4 pounds."
..
OBSERVATIONS ABOUT - The 2005 International Consumer Electronics
Show (CES), the world's largest consumer electronics event,
ended a week ago in Las Vegas.
..
Unfortunately, due to the decision of the US to adopt iBiquity
Digital's HD Radio instead of DRM as the standard for digital
AM, a major opportunity to promote Digital Shortwave Broadcasting
in the US market has been lost.
..
But the Shortwave receivers in these new devices are only for AM,
because the digital system chosen for use in the US - iBiquity
Digital's HD Radio - is aimed at the AM (Medium Wave) and FM bands.
So even if a digital AM receiving capability is added to these sets
in the future, it's not likely to benefit Shortwave Broadcasters.
..
Also at the CES, 21 of the top radio broadcast groups in the US
announced an historic agreement with iBiquity Digital to accelerate
the conversion of 2,000 AM and FM stations to HD Radio Technology.
..
So it looks as if the US domestic market is firmly shut to DRM,
despite its status as a world standard endorsed by the International
Telecommunication Union.
..
Unless this marketing issue is addressed, only a subset of
existing Shortwave listeners are likely to be interested in DRM.
Consequently sales of DRM-capable receivers - when they eventually
appear in significant numbers - will be low, and the momentum
will be lost.
..
The majority of consumers will not even be aware that there's
a digital AM Broadcasting System out there, especially as they
need to buy a new receiver before they can hear it.
..
And since the total number of hours aired by the International
Broadcasters continues to fall, the selling of the medium in
terms of listener choice becomes harder and harder day by day.
..
DRM needs a brand name, preferably one that works in a number
of major languages, that will explain what the technology is
for, and cannot be confused with something else.
..
As we're less than a year away from the release of the first
'portable' DRM Receivers in significant quantities, I hope
attention now turns to how the technology is going to be sold
to the consumer, especially in the US. A lot of time and
effort has been spent getting to this point, but it could all
be rendered ineffectual by poor marketing.
..