Mike Terry wrote in message
...
Saturday, March 19, 2005

From music to talk, broadcasters reach out to listeners who have computer
connections.
By Susan Whitall / The Detroit News

Detroit radio stations are jumping on the Internet streaming bandwagon --
or
jumping back on -- faster than weeds grow in April.

"Streaming" is a continuous online audio feed that you can listen to on
your
computer.

Expect more stations to go online every day, as industry giants Clear
Channel and Infinity have both hinted that they're going full-bore ahead
into the Internet world.

. Classic rock WCSX-FM (104.3) relaunched its Webstream Friday at
wcsx.com,
after shutting it down three and a half years ago.

"We'd been hearing from people who worked inside the Ren Cen and couldn't
pick up the signal," WCSX operations manager Bill Stedman says. "Now
they'll
be able to listen at their computers."


So how does streaming make bottom-line sense now when it didn't three and a
half years ago, when hundreds of stations pulled their signals to avoid
having to pay additional fees to stream ads that used unionized talent? Are
CC and Infinity scrubbing their webcasts of such ads?

Howard