On 25 Mar 2005 20:38:26 GMT, (Mark Roberts)
wrote:


Data point: KCBS in San Francisco is touting its (new) stream as
giving listeners the ability to listen at the office. The audio
stream at the web site is being heavily promoted on-air.

Likewise with KFWB. One reason for the corporate change of heart on
streaming, I've been told, is problems with building penetration by AM
signals.


Either the marketing department isn't communicating clearly with
the sales department, or they're laying the groundwork for what
they hope to be a new revenue stream.

If KFWB's promotions are any indication, they indeed have such hopes.
KFWB promos also pitch advertising avails.

Mark Howell