RadioBanter - View Single Post - Detroit's radio stations dive into Internet stream

March 31st 05, 12:57 AM

(Garrett Wollman) writes:

In article ,
H Glazer wrote:
People who listen to WBZ in the office, most likely, already listen
to WBZ in their cars. Brand loyalty has already been built.

You're looking at it wrong.

People who can't get WBZ in the office might start listening to WBUR instead.

It seems more likely that people would only listen to WBZ in their
cars (and not the office) because it's a rip-and-read all-news channel.
They like the headlines and traffic reports on the drive to work,
but when they get to the office they want some music. (Or anything else
besides a constant repetition of headlines what they aleady heard.)