K=D8HB wrote:

.. . . .


Obviously a lot of this proposal needs a great deal of "fleshing out"
and
refinement, but I present it in the spirit of a "topic for
discussion". I'm
sure that the minds gathered here will not be bashful about improving
my PBI.

All warm and fuzzy good Hans but it's another OF's top-down
"reorganizational solution" which I don't see would work any better
than it's predecessors.

The League needs to recognize/concede that it has a serious marketing
problem and address the problem the same way other businesses do in
these situations. They have a product line which isn't selling to a
large sector of their potential buyers. Why? Nobody actually knows. And
nobody will know until the League finds out why the Techs aren't buying
their wares.

Well-run businesses tackle this problem via market research and the
League needs to do a bunch of long-overdue bottom-up market research as
a first step if they expect to get any more real penetration into their
Tech market.

The League should go out into the trenches in volume and, for openers,
start asking all the Techs who are not ARRL members why they aren't
members and what the League needs to do to pry the forty bucks a year
out of them. Then properly analyze the results of the surveys and make
the appropriate changes in their product line. Shuffling SM's duties
around and talking up ham radio to the town burghers, etc., etc. as
"potential solutions" would drive a real marketeer to tears of
laughter. =20

73, de Hans, K0HB

w3rv