wrote:
wrote:

The League needs to recognize/concede that it has a serious
marketing
problem and address the problem the same way other businesses do in
these situations. They have a product line which isn't selling to a
large sector of their potential buyers. Why? Nobody actually knows.
And
nobody will know until the League finds out why the Techs aren't
buying
their wares.

Here's one big reason:

The League is a *national* organization. Focused mostly on national,
international, and regional issues, and not so much local ones.

Hmmmm? Why have they formed Divisions and Sections, ARES and NTS?

Now if a ham's focus and interest are national or international, the
League can have a lot to offer. But at the local level, how much the
ARRL can offer someone depends entirely on who the local folks are.

As a prime example, look at QST. How much of it is devoted to purely
local stuff? Not much - the mag would have to be huge to cover ever
locality in any depth at all. So why should someone whose main
interest
in amateur radio is the folks within, say, 50 miles, shell out $40/yr
for a membership?

73 de Jim, N2EY

The ARRL has made an effort to get web pages up for each division and
section. That is the method they use of distributing regional and
local information.