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Old May 5th 05, 04:31 PM
 
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In: , "Michael Lawson" wrote:
In the end, the one nice thing about shortwave is that you
don't have to ante up money every time you turn on your
radio.


This is actually one of the reasons I feel that shortwave won't be
with us much longer.

With a million or so upfront cost plus thousands each month for a "commercial
grade" station, combined with relatively few listeners (and the fact that such
listeners are global) the fact that shortwave requires "frequency jumps" and
anyhow, is heavily influenced by solar activity.. it would be pretty tough to
find an advertiser. Religion and government seem to be about it's only market.
(and government probably won't continue the services if no one listens)

Where is the business model of shortwave broadcasting?

Jamie
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