BEIJING, June 24 -- CNN and BBC will air Beijing TV shows for four years in
a row, featuring the modern Beijing and its glorious history as well as its
sci-tech and artistic development.

As is learned from the "Market Promotion Conference on Olympic Tourism",
Cable News Network (CNN) and British Broadcast Corporation (BBC) will air
Beijing TV shows for four years in a row, featuring "modern Beijing",
"glorious Beijing", "sci-tech Beijing", "artistic Beijing" as well as
"humanistic Beijing".

According to Yu Debin, deputy director with Beijing Tourism
Administration, the TV shows to be on CNN and BBC will be divided into four
chapters, namely scenery, culture, cuisine and shopping, all-directionally
and multi-angle illustrating Beijing's achievements to the rest of world. In
2003, Beijing broadcasts its own advertising shows directed and designed by
well-known director Zhang Yimou via CNN world channel for 116 times,
reaching more than 200 countries and regions.

It is said that the year of 2005 is acknowledged as the Beijing Olympic
tourism year, and 2006 humanistic Olympic appreciation year, 2007 green
Olympic demonstration year and 2008 sci-tech Olympic impression year.
Government demands that starting from this year on, all domestic and
international promotion activities must highlight the concept of "sci-tech
Olympic, green Olympic and people's Olympic", making it the theme of
Beijing's image advertising.

The official estimation shows that under the positive influence of CNN's
and BBC's propaganda and promotion activities in various regions, Beijing is
expected to welcome 3.5 million overseas tourists in 2005, who will bring
along a total tourism revenue of 3.5 billion US dollars. It is estimated
that Beijing will embrace 4.6 million overseas tourists in 2008, bringing
4.6 billion US dollars in tourism revenue to the Chinese capital.

(Source: People's Daily)
http://news.xinhuanet.com/english/20...nt_3128677.htm

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