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Old August 17th 05, 02:51 PM
Geoffrey S. Mendelson
 
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In article , Highland Ham wrote:
If they are reconsidering publishing a catalogue and include
electronic components ,then their marketing people and nobody else consider
this a potentially profitable move .

They wouldn't do it just to please electronics enthousiasts (which include
some home brewing radio amateurs)


No, it's the simple demographics. The parts buyers are older people with
more disposable income and a technology bent. They won't sell you a cell
phone, but they might get you to buy one of their big ticket items
while you are there.

Let's face it, if you go to a Radio Shack once a week to pick up parts,
like many of us used to do in days gone by, while you are there you are
more likely to buy something else than make a trip to one of the
big stores especialy to buy a $20 item. I'll bet you that they make
profit on that $20 item than some of the big stores make on a $100
item.

Geoff.

--
Geoffrey S. Mendelson, Jerusalem, Israel N3OWJ/4X1GM
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