On 4 Oct 2005 03:21:42 -0700, "NewsGuy" wrote:

It would be great if people wrote about their thoughts on advertising
on shortwave. How effective is it?

I've only heard the odd survivalist merchandise and shortwave parts
dealer advertising on shows. Are there others?

How can people know the number of listeners they have on shortwave?

Etc, etc...

They count the calls to the 1-800 numbers and extrapolate.