"NewsGuy" wrote in message
oups.com...
It would be great if people wrote about their thoughts on advertising
on shortwave. How effective is it?

I've only heard the odd survivalist merchandise and shortwave parts
dealer advertising on shows. Are there others?

There are also ads carried along on a simulcast transmission of a regular
broadcast. For example, CFRX broadcasts CFRB's ads intended for the Toronto
area.



How can people know the number of listeners they have on shortwave?

For the stations, I suppose it's mostly guesswork based on QSL
requests/letters and surveys.



Etc, etc...