IBOC Article
On Mon, 06 Mar 2006 20:45:21 GMT, Telamon
wrote:
Third that it makes no difference to advertisers whether I listen to a
networked program carrying regional and national commercials on AMBCB
on a station that is local or distant. I hear the commercial and can
respond to the 1-800-number or go to the web site and make a purchase
so the advertising does its job either way.
So when I respond to an advertisement who can know what station I heard
it on. Do they just make the assumption that it was a local station?
They can tell because frequently each station gets a commercial with a
different 800 number on it.
|