"David Eduardo" wrote:

We are looking for listening in our home market. I am with a station that is
#1 in LA, and is top 5 in Riverside. Riverside is a separate market, and we
do not make a cent off it.

I'm sure that if you cared to track it, you would find that you made
quite a bit of money there. But you don't because your model tells
you that the world ends at the edge of LA. It doesn't, though, and a
smart advertiser would take advantage of that even if you are
stubbornly unwilling to accept that radio waves go beyond LA and that
people beyond LA -- in your own words,

even though we are a
top 5 station out there

they just might spend money on products you advertise.

How many Hallicrafters radios would have been sold if they only
advertised in Chicago newspapers?

Hallicrafters went broke. this is because long distance reception is not of
interest any more, especially on AM medium wave.

Hallicrafters went broke because Japan out-thought and outsold the
U.S. in the 70s when it came to shortwave markets. Perhaps you'll
tell me that ICOM, Sony, Kenwood, Yaesu, Degen, et. al. all don't
exist now?

However, that's beside the point. The point is that if Halli only
sold locally in Chicago, neither you nor I would have ever heard of
them.

....for that matter, had Japan's electronics companies not targeted the
U.S., we would never have heard of them, nor would they have become
the giants they are today. THEY certainly saw that the world didn't
end beyond their shores. (And Japanese culture is almost synonymous
with insular.)

Your view of your listening community will do more to destroy american
radio than anything else. You and Peter can insist that "that's the
way it is," but the truth is "that's the way your model sees it."
Fine. Ignore your real customers. Insult them even and tell them
they don't exist. It's *your* career path, not mine. Enjoy the ride
all the way into the ground.

--
Eric F. Richards

"Nature abhors a vacuum tube." -- Myron Glass,
often attributed to J. R. Pierce, Bell Labs, c. 1940