"David Eduardo" wrote:


"Eric F. Richards" wrote in message
...

I guarantee you that within a 10 mile radius of where I live, the
median and mean incomes are far, FAR above the Denver metro area,
where advertisers following your model will target.

The Denver radio market is made up of 7 counties. I am pretty sure your area
is inside it. The only other separately bought markets nearby are Puebo,
Colorado Springs and Ft. Collins - Greeley. Each is a separate marekt area.

I would be in the Ft. Collins - Greeley market. However, there are
far more listeners to Denver stations in Ft. Collins than there are
Ft. Collins listeners -- at least in my experience.

I'm in Larimer County, BTW.

In the area described above, I wouldn't be surprised if the median
income is 80k (or higher).



For that matter, I guarantee you that if you swept a ring 10 miles
wide with its inner edge 50 miles outside of Denver around denver,
that median and mean income collection would also be higher than the
Metro area.

I ran this in Mapquest and the more rural you get, the more incomes goe
down.

Mapquest tells incomes of the area being plotted?

I would believe that in the eastern counties -- Adams, for example --
the income goes down. But coverage of The NW side -- Boulder, Grand,
Broomfield, etc. it will be very high. I think Castle Rock is
probably a wash. SW side is high-priced again.


In any case, that data is irrelevant. Radio advertising, whether local,
regional or national, is bought by market and the people who design
campaigns know all this stuff. what they also realize is that the best way
to reach listeners is on local stations as they have the ability to provide
added value locally.

....and we all know from personal experience that marketing always
reflects reality, right?

It's still a helluva way to run a railroad, no matter what you say
about it.

--
Eric F. Richards

"This book reads like a headache on paper."
http://www.cnn.com/2001/CAREER/readi...one/index.html