"Telamon" wrote in message
...
In article ,
"David Eduardo" wrote:

Snip

Your misunderstanding of the way radio is listened to is monumental,
and the basis for your failure to get the way advertising is bought.
Radio is mostly listened to in the daytime. It is nearly 100%
listened to in the very strongest signal contours of FM and AM
stations. Advertisers only use local stations to reach local
audiences, as they depend on more than on air advertising as part of
an ad buy, and out of town stations do not do merchandising,
promotion or remotes or shows or club appearances or taste testings
or mystery shopper promotions or whatever outside their own market
where 99.999999999999% of their listeners are anyway.

I have heard that a big portion of the AMBCB advertising market is rush
hour traffic times in the local market. True?

6 Am to 7 PM is where nearly all the ad buys are placed.

Listening levels are pretty similar throughout those 13 hours. Only 30% of
radio listening is in cars, while the bulk is at work and in home.