Thread: IBOC Article
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Old March 21st 06, 01:51 PM posted to rec.radio.shortwave
Eric F. Richards
 
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Default Know your listener/market

clifto wrote:

Eric F. Richards wrote:
Do you think that terrestrial radio will have more listeners hearing
those ads, or fewer, in 10 years? Do you think the so-called HD/IBOC
(which is neither HD, nor in-band) will improve the situation or not?


PMFJI, but I believe that even the satellite radio services (XM and
Sirius) will be broadcasting commercials within a year or three, in
addition to charging subscription fees.


I agree completely. The commercial-free aspect of them is a
short-lived hook.

But their advertising model will be different, since their coverage is
nationwide by definition -- the terrestrial people should be looking
closely and their business plan for advertising.


--
Eric F. Richards

"Nature abhors a vacuum tube." -- Myron Glass,
often attributed to J. R. Pierce, Bell Labs, c. 1940