"Eric F. Richards" wrote in message
...
clifto wrote:

Eric F. Richards wrote:
Do you think that terrestrial radio will have more listeners hearing
those ads, or fewer, in 10 years? Do you think the so-called HD/IBOC
(which is neither HD, nor in-band) will improve the situation or not?

PMFJI, but I believe that even the satellite radio services (XM and
Sirius) will be broadcasting commercials within a year or three, in
addition to charging subscription fees.

I agree completely. The commercial-free aspect of them is a
short-lived hook.

Actually, XM took commercials off the music channels two years after
start-up. I know; I programmed 5 of the channels.

But their advertising model will be different, since their coverage is
nationwide by definition -- the terrestrial people should be looking
closely and their business plan for advertising.

Satellite has run commercials since its offset on the talk channels, and XM
started with commercials on all music channels but took them off. Neither
believes more than 5% of revenues will ever come from advertising.