David Eduardo wrote:
"Eric F. Richards" wrote...
clifto wrote:
Eric F. Richards wrote:
Do you think that terrestrial radio will have more listeners hearing
those ads, or fewer, in 10 years? Do you think the so-called HD/IBOC
(which is neither HD, nor in-band) will improve the situation or not?

PMFJI, but I believe that even the satellite radio services (XM and
Sirius) will be broadcasting commercials within a year or three, in
addition to charging subscription fees.

I agree completely. The commercial-free aspect of them is a
short-lived hook.

Actually, XM took commercials off the music channels two years after
start-up. I know; I programmed 5 of the channels.

And they observed that people weren't paying for commercials, so
they shut them down until the market penetration is high enough
to support them.

It'll grow gradually, like TV advertising did. In the early years
I was shocked the first time a station had the nerve to play TWO
COMMERCIALS IN A ROW! Nowadays, ten in a row isn't uncommon.

Figure in 2007 many stations will play three commercials per hour,
and it'll gradually ramp up from there to about half the level
found on broadcast radio now. (Just a few minutes ago, I turned
on the radio and counted twelve one-minute commercials in a row
on one station; don't know how many preceded my tuning in.)

--
All relevant people are pertinent.
All rude people are impertinent.
Therefore, no rude people are relevant.
-- Solomon W. Golomb