Know your listener/market
On Tue, 21 Mar 2006 21:41:49 GMT, "David Eduardo"
wrote:
"David" wrote in message
.. .
On Tue, 21 Mar 2006 15:44:16 GMT, "David Eduardo"
wrote:
Satellite has run commercials since its offset on the talk channels, and
XM
started with commercials on all music channels but took them off. Neither
believes more than 5% of revenues will ever come from advertising.
Not true. XM has always had some commercial-free music channels.
Wrong. When the sytem launched, all music channels had 6 minutes of "ad
quota" which was not used because nobody wanted to advertise on satellite
int he first few years. Later, when Sirius made inroads and started
promoting commercial free music channels, XM killed the commercial
opportunities on their music channels to be equal to Sirius.
From the start, I was programming 5 of the music channels, and two years and
a couple of months later the commercial avails were eliminated.
That's bogus. Ask Abrams.
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