Know your listener/market
"Brenda Ann" wrote in message
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"David Eduardo" wrote in message
. com...
"dxAce" wrote in message
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Fractured? WBBM's IBOC (QRM) signal renders 790 unlistenable here.
Most likely the 790 signal is not supposed to cover your area with a
listenable (and thus protected) signal. If you are referring to the 790
in Saginaw, it is not protected to Grand Rapids.
That's reality, no matter which way you decide to slice, dice, or spin
it.
Yep, radio is moving on. You aren't.
That's where you're wrong. We are moving on. But not to your QRM
generating three channel wide garbage that it takes a $300 radio to hear
at all (and that's only if you have a large antenna or are within sight of
the towers).
The receivers are getting cheaper and better. I have a newer Boston
Acoustics HD, and it gets all the HD2 channels inside a building that faces
away fromt he transmitters. By the time there is more content, there will be
many more recievers out, and the price point will move down. My first VHS
was $800. My first CD player was $1500. My first DVD player was over $300. A
year or so later, prices were down by more than half. Now you can get a DVD
player for $19 after a rebate.
We're moving on to Ogg-Vorbis, mp3, etc., where we can provide our own
selections of music for hours on end, and without your 15 minutes plus of
commercials per hour, and without paying $13 a month for a sketchy
satellite signal.
Actually, the big players, starting with Clear Channel, have 10 minute
commercial limits.
Radio is dying, it's commiting slow suicide.
Radio is changing, not dying. The cume is within 2% of what it was in the
late 60's. The usage by target demos, 18-54, is only off a few percent from
the levels of the 60's and 70's in Arbitron, and the levels of the 50's in
other surveys. Radio may be used less in the overall entertainment mix, but
it serves 95% of the people well, as it always has.
Sad to see it happening, when I was growing up, radio served it's
audience.. now it only serves itself, and does a **** poor job of even
that.
No evidence of that.
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