"David Eduardo" wrote in message
. com...

Good post. Good luck convincing Peter...

You can convince neither of us, as the listening figures show only minute
erosion over historical levels. Today, average individual listening is 20
hours 15 minutes a week. In 1950, during the freeze, listening was 21
hours.
In 1970, about 94.5% of Americans listened to radio. today, the figure is
between 93% and 94% in every US market.

Wow. That's impressive. Just about a statistical "everybody". So how many
more people will be listening after IBOC is fully rolled out?



the audience is not leaving. Some demos (teens and over-55) are listening
less, but that is because stations do not program for those ages.
Otherwise,
radio is far better off than you think it is. facing problems and
challenges? Sure. Dying rapidly? Nope.