Thread: IBOC Article
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Old March 23rd 06, 03:22 AM posted to rec.radio.shortwave
Eric F. Richards
 
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Default Know your listener/market

"David Eduardo" wrote:


You can convince neither of us, as the listening figures show only minute
erosion over historical levels. Today, average individual listening is 20
hours 15 minutes a week. In 1950, during the freeze, listening was 21 hours.
In 1970, about 94.5% of Americans listened to radio. today, the figure is
between 93% and 94% in every US market.


So, effectively, the only direction to go is down.

Hopefully your clients read the Wall Street Journal and are starting
to wake up to the fraud that you are.

--
Eric F. Richards,
"It's the Din of iBiquity." -- Frank Dresser