"Telamon" wrote in message
...
In article ,
"David Eduardo" wrote:

Hopefully your clients read the Wall Street Journal and are
starting to wake up to the fraud that you are.

The sector of radio I am in has reported double digit growth in
each of the last 10 years, and should do the same this year. In
fact, that same sector has about 25% higher radio usage than "the
rest" of the market.

What sector and demographic is that?

Hispanics.

Well, that certainly makes sense in southern California. I've seen
stations go to Spanish language format in the past few years but not
lately that I have noticed. You expect this trend to continue or has it
settled down?

I work in markets ranging from San Juan, PR and NY and Miami to Houston,
Dallas, Phoenix and California. The listening levels for Hispanics are high,
and the average advertiser is becoming more aware that there is a huge
opportunity in the $1 Trillion Dollar US Hispanic market.

Most markets are close to saturation in Spanish language formats. The growth
is in Hispanic formats in Spanglish and English, like KXOL in LA. LA,
actually, has lost a half-dozen Spanish stations in the last few years,
including the two on 93.5, the two on 103.1, 1540, 1480, 900 and 1580.