In article ,
David Eduardo wrote:
I work in markets ranging from San Juan, PR and NY and Miami to Houston,
Dallas, Phoenix and California. The listening levels for Hispanics are high,
and the average advertiser is becoming more aware that there is a huge
opportunity in the $1 Trillion Dollar US Hispanic market.

I read an interesting fact that came out after the 1989 earthquake in
the San Francisco Bay area. The best stations for finding out emergency
information were the Spanish ones. Most of the English language stations
were so centralized and automated that they weren't able to provide any
useful service, but the Spanish ones still had local staff. Maybe
that's why Spanish Language radio is growing. It's still operating like
radio used to for the rest of us.

Mark Zenier
Googleproofaddress(account:mzenier provider:eskimo domain:com)