RadioBanter - View Single Post

March 25th 06, 08:30 PM posted to rec.radio.shortwave

In article ,
(Mark Zenier) wrote:

In article , David
Eduardo wrote:
I work in markets ranging from San Juan, PR and NY and Miami to
Houston, Dallas, Phoenix and California. The listening levels for
Hispanics are high, and the average advertiser is becoming more
aware that there is a huge opportunity in the $1 Trillion Dollar US
Hispanic market.

I read an interesting fact that came out after the 1989 earthquake in
the San Francisco Bay area. The best stations for finding out
emergency information were the Spanish ones. Most of the English
language stations were so centralized and automated that they weren't
able to provide any useful service, but the Spanish ones still had
local staff. Maybe that's why Spanish Language radio is growing.
It's still operating like radio used to for the rest of us.

That is a very good observation!

--
Telamon
Ventura, California