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Old March 27th 06, 01:59 AM posted to rec.radio.shortwave
David Eduardo
 
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Default BBC Shortwave A06


"running dogg" wrote in message
. ..
David Eduardo wrote:

What has been screwed up at the VOA? They are simply moving into the new
centrury.


Basically, they're focusing WAY too much on music services and not
enough on news, information, and the American way of life.


If you want to reach youth before their minds are made up, usinga
music-based setting is the only way. The VOA music formats, such as Sawa,
have plenty of news and commentary and US information, but are based on the
appeal of US music around the world. Talk programming will only reach people
who already favor the US point of view and will not reach younger people and
will not sway those over 35 or so who listen to talk programming.

The Russians
liked VOA because it gave them information about the outside world. VOA
today plays rap music. Most *Americans* don't like Eminem. I can only
imagine what the Muslims think of it.


Most Americans under 25 or 30 do like hip hop and US pop music. And the rest
of the world adores it.